ALAN QUALTROUGH . KISS & BITE LETTERPRESS STUDIO

WESTERLY, A TYPEFACE

FOR MAYFLOWER400

Westerly is a typeface celebrating the 400th anniversary of the sailing of the Mayflower in 2020 and designed to capture the spirit of that voyage.

The aim was to express the physical and emotional characteristics of the event by evoking themes such as hope, struggle, the environment of a sea voyage, and the relationship between the United Kingdom and the United States of America.

The font’s contrasting modulation visually references the movement of the wind in ship sails and on the sea, and the brand conceptually references harnessing energy to change lives.

Typefaces used at the time of Mayflower’s departure such as Textura and early Humanist faces as well as contemporaneous handwriting styles were used to inform the font’s construction and give it roots in the past.

Later techniques of stencilling, Modernist Bauhaus and elements of contemporary fonts were also used to express the passing of 400 years and a focus on the future.

The name Westerly is derived from the prevailing winds between England and North America that the Mayflower struggled against and which continue to influence our weather today.

The palette of the brand is drawn from the varying colours of the ocean between Plymouth and Cape Cod.

The font family was produced as a final major project for the BA (Hons) Graphic Design programme at Plymouth College of Art.

Westerly Roman has its feet in the past and its face fixed firmly on the future. With its roots in calligraphy, early Humanist fonts and handwriting, Roman has a modern feel and can be used for headlines and text

Westerly Heavy is not for the faint-hearted. It has its roots in Blackletter but has been rebuilt to shake off negative connotations. It is a headline font inspired by sails, 3-D and Josef Albers stencil font

Westerly Thin is an oasis of calm and quiet compared to its stormy neighbour, Westerly Heavy. Its shapes and curves are abstracted from the other fonts in the Westerly family with an added hint of art deco

Westerly Bold is as strong and robust as those hardy souls who endured the epic Mayflower voyage. As with the other fonts in the Westerly family, the curves and shapes are influenced by the wind in sails and on the sea

Westerly Italic captures the spirit and energy of discovery. Influenced by early handwriting, its slant lends elegance and movement that is suitable for special occasions and celebrations, such as event party invites

KISS & BITE LETTERPRESS

KISS & BITE LETTERPRESS